part 7

1980's

The emphasis on pictures is almost complete in this decade. From time to time there are "blurbs" describing the product but for the most part it is a bold picture. The pictures themselves are entirely photographs and there are no drawings. Again there is a certain type of beauty that you can see in the faces of the models. There is also a continuing emphasis on a slim body type, along with brand names that are recognizable. They even begin to use icons from that era (like Liza Manelli) to advertise their products. There is also a certain amount of sexuality developing in the advertisements ranging from skimpier clothing, to things applied by words and pictures. There is definitely an emphasis on attracting men. It is also noticeable that the advertisers are beginning to lean towards multiracial models, not simply relying on the caucasian audience to support them.