Part 9

In this decade (Only one year left!) we have come into a whole new style of advertising. When the advertisements are sexual, they take it to limits that in some cultures would seem almost obscene. There is a lot of encouragement to look like the women in these advertisements, and be just as skinny. There are a few companies who have decided to advertise using normal women, not models. This is an encouragement to women who aren't impossibly slim, or have flawless skin etc. There is still the implication of the product helping women to draw men to them, but it grew into something even more sexual. The brand names are still highly evident, and now there are certain styles that are associated with each name, and the advertisements follow suit. 

Part 8

1990's

These advertisements have become more and more willing to express sexuality, usually in the form of less clothing. Many of the advertisements make themselves attractive to women by implying that their naked bodies will look like those of the models if they are willing to purchase the product. These advertisements also often use models to imply the same thing about women getting men. Many of the brand names have also developed a certain ad style for their companies. This makes it recognizable when they only have the name of the company. This also is because people have begun to buy brand name products simply because they are brand name. 

part 7

1980's

The emphasis on pictures is almost complete in this decade. From time to time there are "blurbs" describing the product but for the most part it is a bold picture. The pictures themselves are entirely photographs and there are no drawings. Again there is a certain type of beauty that you can see in the faces of the models. There is also a continuing emphasis on a slim body type, along with brand names that are recognizable. They even begin to use icons from that era (like Liza Manelli) to advertise their products. There is also a certain amount of sexuality developing in the advertisements ranging from skimpier clothing, to things applied by words and pictures. There is definitely an emphasis on attracting men. It is also noticeable that the advertisers are beginning to lean towards multiracial models, not simply relying on the caucasian audience to support them. 

 

Part 6

1970s

In this era the advertising became far more risqué, and revealing, and this was because a lot of the advertising was to convince women that they could use the product to attract men. Because the images were so exposed (and they were all photographs) they had to pick a certain type of body to use, and that is how being skinny became more attractive. There was also a certain type of face that became prominent. There were also many more images present during this age, and they took up the entire page so there was less room for writing.  That meant that the advertisement became about the woman in it, and not solely about the project, thus inspiring women to want to look like these models. There was also a great concentration on brand names. 

Part 5

1960's

As this era began, the focus on women trying to attract men went to a new level. Advertisements began to set new stereotypes for what was beautiful, that changed the way people had thought about looks. They began to encourage skinny women, who had a certain style of face. There was also an emphasis on being able to buy products cheaply, especially if they were brand names. Brand names were another phenomena that came into being during this era, and people began looking specially for them, rather than a product in its own. There was still an emphasis on how foreign looks are attractive, mostly European. 

part 4

1950's

As it progressed into the 1950's the pictures became more and more common, and the advertisements had less and less writing in them. There were still some drawings but most of the time they were just of the product for sale not of the women. The advertising style is starting to encourage people to look like well known people such as actresses. It is interesting however to note the different styles of beauty then and now. Mostly now we consider very skinny as very pretty (stereotypically and referring to models and actresses etc.) but the beauty of the day in the 1950's was most certainly Marilyn Monroe, who is not as slim as we expect from actresses today. Most of the makeup however is not even in the line of "fat" or "skinny" but rather more the makeup they wear and getting the look, and style that they have. Once again there is a focus on youth and wealth, but with the different styles listed above. 

part 3

1940's

In these advertisements the pictures begin to get more and more prominent, although there is still a heavy use of words. There is also an emphasis on aristocracy (the bourgeois) still has its place, because the idea of getting for very little money something that will make you look rich, or smell rich, or feel rich makes people want to buy that product. In the images that they do have there are more photographs than there were before, and the images that are not pictures become slightly more realistic. There is also still the emphasis on the foreign and exotic. Once again the ideas of attracting men and sexuality are still there, but subdued. The idea of being a modern woman has come into the advertising scene, and is portrayed as a good thing, which is a major step forward for women's advertising. The idea of the quest for youth at any age is still there however.