Part 5

1960's

As this era began, the focus on women trying to attract men went to a new level. Advertisements began to set new stereotypes for what was beautiful, that changed the way people had thought about looks. They began to encourage skinny women, who had a certain style of face. There was also an emphasis on being able to buy products cheaply, especially if they were brand names. Brand names were another phenomena that came into being during this era, and people began looking specially for them, rather than a product in its own. There was still an emphasis on how foreign looks are attractive, mostly European.