Part 6

1970s

In this era the advertising became far more risqué, and revealing, and this was because a lot of the advertising was to convince women that they could use the product to attract men. Because the images were so exposed (and they were all photographs) they had to pick a certain type of body to use, and that is how being skinny became more attractive. There was also a certain type of face that became prominent. There were also many more images present during this age, and they took up the entire page so there was less room for writing.  That meant that the advertisement became about the woman in it, and not solely about the project, thus inspiring women to want to look like these models. There was also a great concentration on brand names.